THE TEACHING TEAM
Willem SMIT, professor of marketing at ASB, is the program director of this course. Ashiqin Zainal Abidin and Hadija Mohd are the Program Managers and Teaching Assistants.
The teaching team is complemented by guest speakers who are the industry experts, Jia Wen Chuah, and soon to be confirmed other experts from a well-known digital agency.
Jia Wen CHUAH
Head of Industry, Google
Jia Wen's life revolves around technology and media, where she currently leads the FMCG sector in Google Malaysia, working with top global FMCG brands in Malaysia. Her forte is to help brands craft their overall digital strategy to ensure that these brands reach and connect with their audiences online. Jia Wen holds a Degree in Economics and Finance from Purdue University and has worked in various companies such as Walt Disney, KSC Capital, and Genting Berhad.