To prepare for the course (for both students and participating companies), and to make sure all team members start on the same "Digital" page, we have curated a set of video tutorials from Linkedin Learning courses, and Google Garage. These may be considered to be very basic – but this is to ensure, no time in class is spent on explaining the basic foundations. All the time in class can then be dedicated on the 6 Hacks when we meet on Thursday the 11th.
Set 1 of video tutorials: Digital Lingo and UX
In the weeks before classes start, company participants take some time to watch the following videos on Definitions and Terminology, the User eXperience (UX). Subsequently, at the end of each week they'll answer the online questionnaire on the content.
Linkedin Learning: Online Marketing Fundamentals (Intro, Chapters 1, 2, and 3)
This Linkedin Learning course explains today's digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.
For this set, only watch the first three chapters:
IMPORTANT NOTE: to access the online courses on Linkedin, you will need to have annual subscription to their service. If you don't have it, please use the Trail Version, Free for a Month. Please do not forget to cancel the one-month trial, towards the end of the free period. If you forget, your credit card will be charged for a full year Linkedin subscription.
Google Garage Youtube Video 1: Websites and your business goals
When creating your company website, consider how to combine your business goals with what your visitors want. In this lesson, we’ll talk about: using your site to further your business goals - thinking like a customer - telling your story online.
Link - https://www.youtube.com/watch?v=BhKRjRNf7OA
Google Garage Youtube Video 2: Make your website easy to use
Visitors to your website should be able to navigate and interact with your site easily - that’s called usability. Bring them back again and again by: providing simple and clear navigation - creating a consistent layout - writing relevant and effective content.
Link - www.youtube.com/watch?v=Z6RGDeXgcLc
Google Garage Youtube Video 3: Website do’s and don’ts
When designing your website, watch out for mistakes that often chase customers away. In this lesson, we’ll outline some ways to avoid frustration, such as: quick-loading pages - mobile-friendliness - general accessibility
Link - https://www.youtube.com/watch?v=czA0x2kjpKQ
Set 2 of video tutorials: SEO and Paid Search
The next set of tutorial videos and documents is curated for the topic of the 2nd Hack: Search Engine Optimization (SEO)
Video 1: How Google Search Works
Link - https://www.youtube.com/watch?v=Md7K90FfJhg
Video 2: How to choose keywords
Choosing keywords is the cornerstone of successful search engine optimization. This video discusses why you need to do keyword research - the difference between short tail and long tail keywords - what to consider when selecting keywords.
Link - https://www.youtube.com/watch?v=foVEh0LGo9Q
Video 3: Setting realistic SEO goals
Setting realistic goals for organic traffic and assessing them with measurements that matter will help you strengthen your SEO strategy. This video teaches how to define success - how to select measurements that measure - what tools can help.
Link - https://www.youtube.com/watch?v=ot2EgrXbbcM
Linkedin Learning: SEO Foundations (optional)
For those of you who have access to the Linkedin Learning videos, we would like to recommend the following course.
Set 3 of video tutorials: Paid Search
The third set of tutorial videos and documents is curated for the topic of the 3rd Hack: Paid Search.
Video 1: What makes your ads stand out?
Take a look at any search engine results page. It’s full of text! How do you make your business’s adverts jump out in this jumble of words? In this video, you’ll learn how to: attract more traffic with adverts that catch the searcher's eye - write headlines that make a connection - write a clear, compelling call to action.
Link - https://www.youtube.com/watch?v=q2AMaStzJTU
Attached: Ebook 1: Hubspot – Google Adwords Guide